The owner wanted to promote the premium denim label G-STAR in multibrand store COMPANY Antwerp. Starting to think how to make this window "POP", the instant idea was to think "BIG". The concept, a large elevator mixed with the sharp contrast between black and white. Trying to create the atmosphere of an industrial elevator shaft was a challenge in budget and short time execution. The result was a large vinyl sticker designed inhouse and placed by a professional sticker company. This in combination with some wooden grilles, made this an eye catching window.