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As a graphic designer it's not easy to create something for your own business. We knew we wanted to have things more mature and minimal.
A logo which we would love even in "10", "20" years from now. After building our companyname ELLE et MOI for a few years, we felt it was time to approach things  a bit differently.
This needed a new identity and more B2B input. We incorporated our skills in this new company "THIRTEEN", as window dresser / visual merchandiser / interior designer / set dresser / ... 

It now was time to do what we've always had loved... 

... creating gorgeous, visual stories.